Introduction In the dynamic realm of search engine optimization (SEO), staying abreast of the latest trends and updates is crucial for digital marketers and website owners alike. Recently, Google’s very own Gary Illyes shared valuable insights into the intersection of AI, site migrations, and debunking the perennial myth of “SEO Is Dead.” In this blog post, we’ll delve into Illyes’ perspectives and how they can shape your SEO strategy. Demystifying “SEO Is Dead” Claims Gary Illyes addresses the persistent myth of “SEO Is Dead,” debunking misconceptions and emphasizing the enduring relevance of SEO practices. Despite the ever-evolving landscape, SEO remains a critical component of digital success. The Role of AI in SEO Illyes dives into the integration of artificial intelligence (AI) and machine learning algorithms in search ranking algorithms. Understanding how AI impacts SEO is essential for professionals aiming to optimize their websites effectively. Insights on Site Migrations Nav